UTM Builder (Campaign URL Generator)
Create trackable URLs with UTM parameters to measure your marketing campaigns.
If you enter:
- URL: https://yourwebsite.com
- Source: facebook
- Medium: cpc
- Campaign: spring_sale
You will get:
https://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are simple tags that you add to the end of a URL. When a user clicks on a link with these tags, the data is sent to your analytics tool (like Google Analytics), allowing you to see exactly where your traffic is coming from and how your marketing campaigns are performing. They are the standard for tracking the effectiveness of online marketing beyond just knowing a user came from a specific site.
The 5 UTM Parameters Explained
utm_source (Required)
Identifies the source of your traffic, like a search engine, social network, or newsletter name. Ex: `google`, `facebook`, `newsletter`.
utm_medium (Required)
Identifies the marketing medium or type of link used. Ex: `cpc` (cost-per-click), `email`, `social_post`.
utm_campaign (Required)
Identifies a specific campaign or promotion. Ex: `spring_sale_2025`, `product_launch`.
utm_term (Optional)
Used to track paid keywords in a PPC campaign. Ex: `running_shoes`, `web_hosting`.
utm_content (Optional)
Used for A/B testing and content-targeted ads. Differentiates links that point to the same URL. Ex: `logo_link`, `sidebar_ad`.
How to Use This UTM Builder
Frequently Asked Questions
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